54% of sales thanks to
the educational campaign
41.30%
during the campaign
13.30%
after sending the discount coupon
for their first purchase
during the campaign
after sending the discount coupon
for their first purchase
LandCafe.pl is an online store created out of the love of travel and coffee, offering artisanal coffee beans.
"Our target audience are people who know the difference between the quality of mass-produced and artisanal coffee. Our customers make conscious choices, which gave us the idea for an educational campaign that could make our subscribers more aware and ready to buy."
Learn
Like
Trust
Buy
The campaign is made up of 6 emails that show:
You can assign tags to the contacts that opened your email, clicked a link, made a purchase, or visited your website.
"Tags let us identify the people who bought from us as a result of the educational campaign. People who didn't buy get an email with a discount coupon for their first purchase."
