Implix, Parent Company of GetResponse, is Changing its Name
Email marketing company retires the Implix name and will go forward as GetResponse
October 1, 2014, - Wilmington, Del. – Implix has changed its name to GetResponse, effective October 1, 2014. The move coincides with the October anniversary of GetResponse’s 16th year in business. The company’s flagship product, a leading email marketing platform, will continue to be called GetResponse.
In 1999 when GetResponse was in its infancy, I felt the need for a platform where I could grow GetResponse and develop other ideas,” said GetResponse Founder and CEO Simon Grabowski. “Thus Implix was born, a place where we could build products to solve our own challenges.
The company later brought these products to market, each with its own brand. These included an ad tracking service (HyperTracker), a website-building service (WebsiteWizard), an expiring-domain-name finder (BizMint), an e-book creator (eBookGold), a web-conferencing platform (ClickMeeting and ClickWebinar) and others.
The strongest performer turned out to be ClickMeeting/ClickWebinar. The company hints that at some point they may spin this platform off as a separate company. But for now, ClickMeeting and ClickWebinar will continue to operate under the GetResponse umbrella. The other technology brands will continue to operate in maintenance mode with no plans to develop them further.
“The symbolic name change marks a change in our philosophy,” said Simon Grabowski. “It signals that, from now on, we will focus exclusively on GetResponse, investing 100% of our energy in making GetResponse bigger, better and more successful.”
The name change will have little effect on partners, vendors, affiliates, and employees. The company has hired 97 new employees this year, for a net total of 221 employees, with 21 positions still open for hire. All vendor relationships will continue unchanged, with invoicing and payments processed under the GetResponse name. Customers will be notified of the change in billing name from Implix to GetResponse.
The company describes itself as an organization of “technology geeks”. Founder Simon Grabowski wrote the code for the first version of his email marketing program. Today the company has attracted some of the most innovative technology professionals in the industry. New hires must demonstrate enthusiasm for technology and knowledge of emerging trends, even those with roles in marketing, operations, HR, finance, and customer support.
The company mission since inception has been to provide small business operators with technologies that would enable them to compete with companies of any size. The strategy worked so well that today even startups and solo entrepreneurships can establish an online presence that is equal or superior to that of established players in their industries.
Focus On Innovation
In recent years, GetResponse has released a steady succession of email-marketing innovations that mirror current trends:
- Excellent design is more important than ever for attracting attention, engaging reader and closing sales. So GetResponse created a drag-and-drop design engine for their Email Creator interface and new Landing Page Creator. In addition, they were the first to produce true responsive email design, which automatically formats every GetResponse email to look great on any device: desktop, laptop, tablet, or smartphone.
- Small business owners need automation tools to maintain keeping-in-touch strategies and maximize campaign performance. GetResponse addressed this need with Autoresponders 2.0, enabling those with no programming skills to design email campaigns that respond to subscriber preferences and buying habits, for the look and feel of one-to-one communication.
- Marketing professionals need to produce a return-on-investment, so optimization tools are a must. The company responded with tools that conserve resources and optimize conversions. These include in-depth email analytics, advanced list segmentation, A/B testing, list-building tools, and hundreds of templates.
- Integrations can add the power of email marketing to popular business applications. So far, GetResponse API developers have released 99 integrations with social media platforms, customer relationship management (CRM) programs, content management systems (CMS), e-commerce platforms, and other widely used programs.
The official corporate name is now: GetResponse Sp. z o.o., Arkonska 6/A3, 80-387 Gdansk, Poland. For more information please visit http://www.getresponse.com/.
About the Company
GetResponse serves more than 350 000 active users from 182 countries, delivering more than 1 billion permission-based emails per month, with an average deliverability rate of 99.3 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, University of Arkansas, Carrefour, Men's Health Magazine, and thousands of fast-growing businesses and professional firms.