GetResponse Email Marketing Wins Tops Honors in 2014 ABA Stevie Awards
Gold Stevie for Best New B2B Product or Service, Silver for Best New Marketing/PR Solution
September 17, 2014 – Wilmington, Del. – GetResponse Email Marketing has won two Stevie® Awards in The 12th Annual International Business Awards. The company won Gold for Best New Product or Service of the Year - Business-to-Business Services, and Silver for Best New Product or Service of the Year - Software - Marketing/Public Relations Solution.
“Recently the GetResponse team has produced trendsetting innovations in email marketing and automation,” said Simon Grabowski, Founder and CEO of GetResponse. “We thank the ABA jury for recognizing our achievements in the B2B and marketing/PR categories.”
About the Awards
Stevie Award winners were selected by more than 240 executives nationwide who participated in the judging process. Nicknamed the Stevies for the Greek word for “crowned,” the trophies were presented to winners during a gala banquet on Friday, September 12 at the Palace Hotel in San Francisco. More than 250 nominees and their guests attended for the presentation of new product awards, website awards, app awards, and more.
Email Creator is the heart of the system. Even users with no design or HTML coding skills can produce great-looking newsletters in minutes. They can choose from hundreds of professionally designed templates in a range of styles: serene or sensual, tailored or quirky, playful or button-down corporate. Then they can customize it using easy drag-and-drop technology and send it immediately or schedule worldwide delivery adjusted for local times zones.
GetResponse was the first email marketing provider to introduce true Responsive Design. Every email created on the system automatically adjusts to the screen size of the device used to view it — desktop computer, laptop, smartphone, tablet, iOS or Android. Some users have reported open-rate increases of over 50%, enabling them to reach customers, even when they’re on the go.
Ground-breaking Autoresponder 2.0 introduced last year became the basis for an innovative set of automation tools that enable users to run entire marketing campaigns “on autopilot”. An autoresponder series can be a single message or a complex chain of emails sent based on timing or responses to subscriber behavior. This makes it possible to build relationships using targeted emails that are almost like one-to-one communications.
GetResponse continued to set marketing automation trends with Landing Page Creator. It harnesses drag-and-drop technology to enable users to create landing pages in minutes. Mobile-ready landing pages integrate seamlessly with sign-up forms, Facebook fan pages and YouTube videos for squeeze pages that boost their marketing list fast. And with PayPal integration, users can automate the sales process from beginning to end.
“GetResponse was a pioneer in bringing the power of email marketing to the small business market,” said Simon Grabowski. “As we continue to innovate, we’ll keep our focus on the needs of email marketers while adding automation tools to make their life easier and maximize ROI.”
About the Company
GetResponse serves more than 350 000 active users from 182 countries, delivering more than 1 billion permission-based emails per month, with an average deliverability rate of 99.3 percent. Clients include GlaxoSmithKline, Marriott, Intercontinental, University of Arkansas, Carrefour, Men's Health Magazine, and thousands of fast-growing businesses and professional firms.