Lead Generation

Build a healthy list and collect leads.

Turn anonymous traffic into quality leads using automated lead generation tools and build a healthy email list.

Automated Lead Generation

Generate leads with complete lead generation software

  • Convert traffic

    Convert traffic

    with signup forms,
    popups, and landing pages
    capturing leads.

  • Nurture leads

    Nurture leads

    by delivering valuable
    content with newsletters
    and autoresponders.

  • Score & segment

    Score & segment

    to better tailor messaging
    to your audience’s

Features created to
grow and nurture your audience

Design an experience that engages and smoothly leads your website visitors to conversion.

Cater to each step of the customer journey with great attention thanks to dedicated tools united in an all-in-one marketing platform.

Features great to generate leads:

Features created to grow and nurture your audience

Generate, qualify, convert, and build lasting relations


A space to inform, charm,
and win new subscribers

Get your business the exposure it deserves. Perk visitors’ interest with stunning landing pages and websites you can build in no time using AI technology.

You can customize one of 200 predesigned templates or design exactly what you imagined from scratch in the drag-and-drop editor.

A space to inform, charm, and win new subscribers

Catch attention, connect,
and grow your contact database

Expand your contact list with forms and popups. Design them with the code-free creator or use predesigned templates.

Signup forms:
Easy to embed on landing pages and websites to get more people to subscribe to your list.

Triggered with selected conditions, popups are great to hook visitors and get them to convert faster.

Thanks to built-in consent fields, forms created in GetResponse ensure GDPR compliance.


Create, run, and analyze paid ads right in your GetResponse account

Design and run remarkable ads right there in your GetResponse account. Drive users to your website from their Facebook, Instagram, or Google searches.

Google Ads

Run effective pay-per-click campaigns targeting people truly interested in your offer.

Facebook Ads

Expand your reach with Facebook and Instagram ads created, managed, and tracked in one place.

Run effective pay-per-click campaigns targeting people truly interested in your offer.

  • Add a Lead Form extension to your ads to get more leads
  • Collect essential data about your audience
  • Target ads on words and phrases relevant to your product
Google Ads

Expand your reach with Facebook and Instagram ads created, managed, and tracked in one place.

  • Target visitors interested in products and services like yours
  • Boost traffic to your website or page and increase conversions
  • Run retargeting campaigns to bring people back to your page
Facebook Ads

Engage and nurture contacts with valuable content
shared in a opportune way


Deliver a meaningful
online experience

Webinars are a great tool to share knowledge and connect with your audience, while building trust in your expertise and brand. Attract new leads with valuable information and see how your list grows with each signup.

  • Host webinars for up to 1,000 live attendees
  • Automate the stream of new leads with prerecorded webinars on-demand
  • Collaborate with webinar audience using interactive features

Webinars are one of the most effective ways to generate quality MQLs for B2B businesses while establishing a connection based on expertise.


Exceptional emails
tailored to the target audience

Reach people with quality content and precision in a simple yet efficient way – with personalized emails. Automate email campaigns and deliver information in an appreciated manner, keeping your audience hooked.

Make your emails extra with:

  • Drag-and-drop creator or customizable templates
  • Advanced segmentation
  • Perfect Timing and Time Travel tools

Thanks to Perfect Timing and Time Travel you can adjust the send-time of emails, so all your contacts receive the message when they’re most likely to engage.


Customized, automated
customer journey

Visualize your prospects’ journey and prepare marketing automation workflows for every eventuality using behavioral conditions. Build your ideal customer journey with an intuitive builder or try predesigned automation scenarios like those below.

Welcome new contacts

Welcome your new contacts and thank them for signing up. Start the conversation and let them know you’re there for them.

Welcome new contacts

Qualify leads

Start qualifying leads on the basis of type and level of engagement, and adjust their path to conversion.

Qualify leads

Engage leads

Create marketing flows to manage your contact lists. Win back the unengaged and retarget others with new offers and opportunities.

Engage leads

Maintain your list

Use automatically assigned tags and scores to remove the unengaged contacts and keep your list clean.

Maintain your list

More features to enhance your
lead generation process

Check out other GetResponse features that can come in handy in lead generation and plan a comprehensive customer experience to win leads, customers, and fans.

  • Web Push Notifications

    Reach your audience when they’re browsing the web.

  • GetResponse Chats

    Be there for your customers, the moment they need it.

  • SMS Marketing

    Easily keep your customers updated thanks to automated SMS campaigns.

  • Advanced Segmentation

    Build data-based segments and reach precisely the people you’re aiming for.

  • Predesigned templates

    Save time with predesigned templates for emails, workflows, forms, and pages.

  • Reporting

    Collect data from each feature performance and use it to optimize.

See how our customers started
to generate thousands of new leads


Do it all with
automated conversion funnel

Build a funnel combining all the tools specific to your lead generation process or use one of 30 conversion-optimized scenarios and see your list grow.

  • Opt-in funnels
  • Webinar funnels
  • Lead magnet funnels

Get your business online with GetResponse Free-Forever Plan

GetResponse Free is a solution for all companies and ventures looking for ways to get their business online.

Try GetResponse premium features:

  • Email marketing (2,500 newsletters/mo)
  • Website builder + 5GB bandwith
  • Connect a domain
  • Landing pages
  • Signup and contact forms
Get your business online with GetResponse Free-Forever Plan

Resources to help you optimize your lead generation process

Lead generation explained

What is lead generation and why should I automate it?
Lead generation refers to the ongoing business goal of identifying and converting potential customers with marketing to steer them toward becoming full-fledged buyers. Automating this process, along with using different mediums, such as social media, website design, email marketing, etc. Automating this process allows for creating a more coherent and seamless customer journey while saving time.
Is it possible to integrate SMS marketing into my lead generation strategy?
SMS marketing is a great way to reach prospects and enhance marketing automation. SMS campaigns can be set up to fit the targeted audience and applied at different stages of lead generation. This feature is available from within the platform for GetResponse MAX customers.
Is GetResponse’s lead generation system considered outbound lead generation?
GetResponse lead generation software includes tools for both inbound and outbound campaigns.
Can I apply this as a B2B lead generation system?
Yes, you can choose and combine features and tools suiting your business in an automation marketing workflow.

Create your ideal customer journey and enjoy a stream of new leads

Create your ideal customer journey and enjoy a stream of new leads