Marketing automation

Here are all of our resources to help you with your Marketing automation.

Results: 51
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Getting Started with GetResponse

Want to learn how GetResponse can help your business grow? Check out this video tour of GetResponse to find out what it’s all about and how you can get started today.

Building a Business Case for Marketing Automation

Get this guide to understand how your managers think and argue your case for marketing automation.

Struggling to get a better work-life balance?

Get the report and discover how entrepreneurs and marketers work, their needs and habits when balancing business and life.

8 Marketing Automation Workflows for Your Holiday Campaigns

Are you planning to run your marketing campaigns around key holidays like Halloween, Black Friday, or Christmas? Download this guide and get more sales with automated email campaigns. These eight marketing automation workflows will save you time and increase your conversions in the hottest sales season of the year.

US & Canada Email Marketing Benchmarks

Get the Email Marketing Benchmarks: US & Canada report for the latest email marketing tips, tactics, and statistics

Complete Guide to Marketing Automation for Ecommerce

Download this guide and discover how to use automation tools to build and segment a powerful ecommerce contact list

Email Marketing Excellence 2018: top tips and insights

Check out this free webinar with Irek Klimczak and Michal Leszczynski. In this webinar, we are taking a look at the fascinating findings from the Email Marketing and Automation Excellence 2018 report. See how other businesses use email and automation tools, and discover why you need a strategy to stand out and be successful.

Email Marketing & Marketing Automation Excellence 2018

Stay ahead of digital marketing trends. This in-depth report offers a benchmark to compare your email marketing, automation, and landing pages.

6 Automation Workflows to Jumpstart Your Conversions

Check out this free webinar with Abby Hehemann and Michal Leszczynski. Learn everything about using the new GetResponse Automation Templates and see how easy it is to create personalized workflows for every step of the customer journey!

Mastering Marketing Automation: A Free Email Course by GetResponse

Join this 8-part course to learn the benefits of mastering marketing automation, how to set up your workflows, and when to use them to expect the highest ROI.

Quick Guide for GetResponse Marketing Automation Planning & Implementation

Overview The purpose of this guide is to get your creativity flowing. Does that sound unusual for a paper about marketing automation? Maybe, but that’s our goal for you. As you’re about to discover, a marketing automation project is an exercise in creativity. Flexible processes Does marketing automation require you to change your business to […]

Getting started with ecommerce communication

Check out this free webinar with Irek Klimczak and Michal Leszczynski. During the webinar we’re talking about how effective communication can have a major impact on the success of your ecommerce business. You’ll learn how to run automated email campaigns to drive customer loyalty and repeat sales.

How to Measure the Success of Your Marketing Automation Campaign

In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how to calculate your customer lifetime, send more prospects to your website, optimize your landing pages, and calculate your cost per sale.

Email marketing & beyond: global industry benchmarks 2017

Want to know how businesses in your industry market themselves online? Then be sure to download our latest report. Together with our research partners, we surveyed over 2,500 marketers and analyzed 2 billion emails our customers sent. We then rated the email marketing, automation, and content marketing efforts of companies in 19 industries around the world. And now you can access all the insights in a free report we created with Kath Pay.

Marketing Trends and Predictions for 2017

If you want to run effective online marketing campaigns, you have to keep up with the latest trends and technological changes. To save you time, this infographic gathers predictions and trends for 2017 as seen by the top digital marketing influencers.

Email Marketing & Marketing Automation Excellence 2017

GetResponse surveyed more than 2500 marketers from 126 countries across 19 industries on the effectiveness of email marketing and marketing automation. Together with Dave Chaffey, we prepared an exclusive report with our key findings.

Marketing Automation Basics: 17 Tips for Getting Started

Newcomers to marketing automation are often overwhelmed at the starting gate. And it’s no wonder. The list of things automation systems can do is long. In this ebook, we’ll discuss the marketing automation basics beginners need to understand and share useful tips for getting started.

Marketing Automation 2.0: 3 Tactics to Go Next Level

In this whitepaper Erik Qualman provides three advanced tips that will help your business go to the next level of marketing automation. Learn how to keep the customer top of mind, create a plan, and track your customers for success.

Marketing Automation – 11 B2B Consumer Behavior Secrets

If you want to get the full benefit of marketing automation, you need to get right inside the mind of your customer and understand the fundamentals of B2B consumer behavior. As you’ll see from this guide, there are some tactics you can use to make your online marketing campaigns more effective.

Complete Guide to Generating Leads Nurturing Prospects and Driving Conversions

This guide will take you through the entire process of building traffic, generating leads, and converting visitors into buyers – all while keeping them happy and craving for more.

A Solopreneur’s Journey Into Marketing Automation

Read this ebook if you suffer from “too-much-to-do-and-too-little-time-to-do-it” syndrome. With marketing automation many of the tasks you do to market your products and services become easier, cleaner, and less time-consuming. Learn how to get more business and grow your revenue with less effort.

How To Generate Leads Through Progressive Profiling

This e-book shows you how to use marketing automation to collect valuable data from your subscribers and align email marketing communication with their needs. You’ll learn how to use data to profile subscribers and guide them through the sales funnel.

Essential Guide To Marketing Automation For Ecommerce

Are you interested in using marketing automation to increase sales and encourage brand loyalty? If you are on the lookout for the most effective methods for converting visitors into buyers and increasing ROI this guide is for you.

The Seven Most Common Marketing Automation Myths

We’ve taken a look at the most common myths and figured out how to clear up some of the misconceptions. Hopefully, with our analysis of the marketing automation landscape and tips on how to improve your results, you’ll see that this powerful technology is everything it’s cracked up to be.

The 3 Musts of Marketing Automation

Marketing automation will improve your business in many ways, one of these being converting leads into customers. All businesses desire more customers, so shouldn’t you start using marketing automation? Or perhaps you are already using marketing automation but want to improve your efforts

15 Reasons You Should Be Using Digital Marketing Automation

Learn how to use technology to scale and measure your tactics and campaigns, to beat your competitors, understand your customers and increase sales.

Using Marketing Automation to Retrieve Abandoned Shopping Carts

With e-commerce hosting services like Shopify, Magento, or Bigcommerce, almost anyone can open an online store with just a few clicks. To protect their market position against ever-growing competition, companies need to constantly be on the lookout for the most effective ways to convert visitors into buyers.

The Content Imperative for Successful Marketing Automation

Watch this exclusive webinar with Michael Brenner, named a Top Business Speaker by the Huffington Post and a top CMO Influencer by Forbes. Michael explains what content marketing means and why it’s such a driver for marketing automation success.

Email Marketing & Beyond: Global Industry Benchmarks 2017

Watch this exclusive webinar with Kath Pay, one of the world’s top 50 email marketing influencers. We discuss key email marketing and marketing automation benchmarks and challenges across 19 industries and share our tips and tricks for 2017.

Optimizing your marketing automation program for success | Kath Pay

Kath Pay, the CEO of Holistic Email Marketing, will share the “why, what, and how” of testing and optimizing marketing automation programs.

11 Consumer Behavior Secrets to Improve Automated Marketing – Jamie Turner

GetResponse and Jamie Turner join forces to bring you a webinar on some of the most effective B2B marketing automation techniques.

Getting To Know Email Marketing Automation – Lon Safko

Join us for our exclusive webinar with Lon Safko, the world renowned bestselling author of “The Social Media Bible” and “The Fusion Marketing Bible”. Lon will be uncovering the mystery of email marketing automation and show you how to reduce your workload and increase your profits.

Kath Pay on How to Get Personal with Marketing Automation

Join us on our exclusive webinar with Kath Pay, one of the world’s top 50 email marketing influencers! Kath will discuss the hottest email marketing trend in 2016 – personalization. Everyone wants to do it, but may not be sure how it can be achieved. Join us and discover how easy it can be!

Jason Falls on Marketing Automation for Human Beings

Digital marketing strategist Jason Falls will walk you through the elements of a strong Marketing Automation program that cannot be automated to ensure your system runs well, produces results and doesn’t alienate your prospects.

Taking your first steps with Email Marketing Automation

Join email marketing expert, Dr. Dave Chaffey, author of Total Email Marketing and the GetResponse-Smart Insights ’State of Email Marketing 2015’ report, for our latest webinar on how to get started with Marketing Automation. In this webinar, you’ll learn: The major benefits of Marketing Automation How to avoid the most common mistakes with Marketing Automation […]

Split Test Emails And Improve Your Automation Workflow | Reno Van Boven

Reno Van Boven talks about split testing, and explains why it’s important to take a closer look at performance of individual elements of your emails. Watch the video to find out how split testing can help you improve your marketing automation workflows.

How Marketing Automation Can Benefit Your Online Business

Time management is perhaps the single most important skill for an entrepreneur to learn. If you run an online business, you know that there’s always plenty to do. In order to work smarter – not just harder – you need to learn how to define goals, break them down into tasks, and prioritize.

Sales Automation Magic by Reno Van Boven

Reno van Boven, founder of Yoonla, talks to us about his Sales Automation Magic. He outlines the lead and customer campaigns he uses in his business, and shows you how you can do the same. Your automation system is key to nurturing leads in your business. Using it, you can provide enough free valuable content to turn a subscriber into a customer. Even if your subscriber isn’t ready to buy the first offer you present, that’s okay. Your automation system will continue to send more free offers. This helps you continue to engage with your subscribers. And still allows you to present an opportunity to convert them into customers.

Turning new relationships into lasting partnerships #4 | Webinars #GRTalks

With these new leads comng your way from your webinars, you don’t want to miss this opportunity to nurture them and ensure they stick around long enough to become long-term partners or customers. A key way to do this is by utilizing GetResponse Marketing Automation.

Continue the conversation landing page post-conversion #4 | Landing Pages #GRTalks

Every good marketer knows that when you acquire leads, yu create opportunities to engage and turn leads into customers. Next comes the job of retaining those customers to create long-term value. After all, businesses with 40% repeat customers generate nearly 50% more revenue than similar businesses with only 10% repeat customers. You acquire a lead from your landing page – now what? This is when post-conversion starts.

Convert and welcome customers with an automated welcome series #1 Marketing Automation #GRTalks

The first messages you send your subscribers ae some of the most important. It is key to effectively and smartly welcome them to your list, let them know what to expect, and work to start turning them into loyal customers and subscribers. Now, let’s take a look how you can easily set this automated cycle up through GetResponse Marketing Automation.

Retarget your leads with exclusive content #2 | Marketing Automation #GRTalks

Having leads or subscribers go a bit cold can happen to anyone – but it’s important to mke sure you make the effort to re-engage and re-target those leads before they’re totally frozen. Using Marketing Automation strategies and workflows to entice their engagement with exclusive content is a great way to do that. Let’s take a look at a marketing automation workflow that works to reinvigorate your chilly leads.

Thank customers for their purchase and encourage repeat sales #3 | Marketing Automation #GRTalks

Confirming and thanking subscriers for their purchase is an easy way to ensure you properly execute expected post-purchase communication, while also taking the opportunity to encourage your customer to return to your shop for future purchases. Bonus – it’s easily automated!

Hold on tightly Dont let abandoned carts slip away #4 | Marketing Automation #GRTalks

Making the effortto gently remind your potential customers of their abandoned carts from your online store is always a worthwhile venture – it’s a simple and effective way to work to win back that potential revenue. Given the fact that more than 6 out of 10 customers abandon their shopping carts every single day – this is a fact you can’t afford to ignore. The good news – it takes only a few moments to set up a GetResponse Marketing Automation workflow to combat abandoned carts automatically.

Moving into the future with GetResponse Marketing Automation

Thanks so much for your interest in our webinar to see exactly how action-based autoresponders are being transformed into marketing automation workflows. You’ll see again in this recording how GetResponse is moving your account into the future with marketing automation. Feel free to watch the recording above again and again. We hope you are now feeling empowered about this upcoming change and ready to unlock all that marketing automation has to offer.

Reward top-engagers with exclusive offers #5 | Marketing Automation #GRTalks

With a lot of focus usually put on subscribers with low engagement rates, it’s also important not to totaly ignore and take for granted your top-engagers and loyal subscribers. Rewarding your top-engagers with exclusive offers like premium content or product discounts is a great way to show them that you care, and reward their loyalty. This is easily achieved through a GetResponse Marketing Automation workflow and can put this reward system into place for you automatically.

Business Integration

Find out why email marketing works best when you align it with your sales cycle and how a proper CRM system can nurture leads and guide them through your funnel.

An Email Marketing Funnel For Planning Your Subscriber’s Journey

Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a journey to becoming a loyal enthusiast of your brand. We created an Email Marketing Funnel to help you with planning the best route, mark all the attractions on the way, and check if everyone is heading in the right direction.