Every good marketer knows that when you acquire leads, yu create opportunities to engage and turn leads into customers. Next comes the job of retaining those customers to create long-term value. After all, businesses with 40% repeat customers generate nearly 50% more revenue than similar businesses with only 10% repeat customers. You acquire a lead from your landing page – now what? This is when post-conversion starts.
The first messages you send your subscribers are some of the most important. It is key to effectively and smartly welcome them to your list, let them know what to expect, and work to start turning them into loyal customers and subscribers. Now, let’s take a look how you can easily set this automated cycle up through GetResponse Marketing Automation.
Having leads or subscribers go a bit cold can happen to anyone – but it’s important to mke sure you make the effort to re-engage and re-target those leads before they’re totally frozen. Using Marketing Automation strategies and workflows to entice their engagement with exclusive content is a great way to do that. Let’s take a look at a marketing automation workflow that works to reinvigorate your chilly leads.
Confirming and thanking subscriers for their purchase is an easy way to ensure you properly execute expected post-purchase communication, while also taking the opportunity to encourage your customer to return to your shop for future purchases. Bonus – it’s easily automated!
Making the effortto gently remind your potential customers of their abandoned carts from your online store is always a worthwhile venture – it’s a simple and effective way to work to win back that potential revenue. Given the fact that more than 6 out of 10 customers abandon their shopping carts every single day – this is a fact you can’t afford to ignore. The good news – it takes only a few moments to set up a GetResponse Marketing Automation workflow to combat abandoned carts automatically.
Thanks so much for your interest in our webinar to see exactly how action-based autoresponders are being transformed into marketing automation workflows. You’ll see again in this recording how GetResponse is moving your account into the future with marketing automation. Feel free to watch the recording above again and again. We hope you are now feeling empowered about this upcoming change and ready to unlock all that marketing automation has to offer.
With a lot of focus usually put on subscribers with low engagement rates, it’s also important not to totaly ignore and take for granted your top-engagers and loyal subscribers. Rewarding your top-engagers with exclusive offers like premium content or product discounts is a great way to show them that you care, and reward their loyalty. This is easily achieved through a GetResponse Marketing Automation workflow and can put this reward system into place for you automatically.
Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a journey to becoming a loyal enthusiast of your brand. We created an Email Marketing Funnel to help you with planning the best route, mark all the attractions on the way, and check if everyone is heading in the right direction. You may notice that this resembles the concept known as the marketing funnel, and that’s a good observation. As an email marketing funnel can be a part of a larger funnel where you map out all the different channels and customer touchpoints.