The Application Programming Interface (hereinafter referred to as: API or Interface) is owned by GetResponse and it can be used only according to the following Terms and Conditions and the Terms and Conditions of GetResponse which are detailed on www.getresponse.com/legal. API allows advanced GetResponse users to automate and customize their Internet marketing activities and make them more effective. The use of API has no additional charge for GetResponse users.
GetResponse API will help our Customers to: implement behavioral targeting, create mailing lists based on user behavior/actions taken (clicks, opens, within various dimensions: geographic location, timings, etc), pass purchase history data into GetResponse, create list segments and send targeted campaigns, keep their application up-to-date by easily synchronizing contacts and lists on a regular basis, retrieve message statistics and subscriber behavior to provide additional insight into Customer behavior, deliver transactional messages according to business rules managed by Customer applications, create customized dashboard reports within a Customer’s application, leveraging detailed statistics from one or more past message delivery. Moreover, web designers can create private label “client portals” where they can log in and preview campaign email analytics.
There are three sets of functions currently covered by our API.
- List Management
With the List Management Functions, a Customer can subscribe users to his/her lists, unsubscribe them, or even update their profiles from his/her own server. You can also get information about your lists, such as how many unsubscribes a Customer has, and how many emails have been cleaned from his/her lists.
- Campaign Creation and Sending
These functions will allow a Customer to create, update, and even reuse campaigns for what we hope is the ultimate flexibility in campaign management. Once a Customer has them ready, we also have several functions to allow the Customer to send the campaigns whenever s/he pleases.
- Campaign Statistics
With the Campaign Functions, a Customer can grab all the statistics for his/her campaigns (opens, clicks, etc) as well as bounces and unsubscribes (this can be really convenient if s/he needs to update a Customer’s internal databases).
IN NO EVENT SHALL GETRESPONSE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES OR FOR ANY DAMAGES WHATSOEVER (INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION, PERSONAL INJURY, LOSS OF PRIVACY OR OTHER PECUNIARY OR OTHER LOSS WHATSOEVER) ARISING OUT OF USE OR INABILITY TO USE THE API, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
THE CUSTOMER ACKNOWLEDGES AND AGREES THAT USE OF THE API IS AT THEIR OWN RISK AND THAT THE API IS PROVIDED “AS IS” WITHOUT ANY WARRANTIES OR CONDITIONS WHATSOEVER. GETRESPONSE DOES NOT WARRANT THAT THE FUNCTIONS OF THE API WILL MEET THE CUSTOMER’S REQUIREMENTS OR THAT THE OPERATION OF THE API WILL BE UNINTERRUPTED OR ERROR-FREE.