EMAIL MARKETING

Convert contacts into customers
with easy email marketing

Grow your business with free email marketing software and boost ROI with AI-powered creation tools.

Get started freeTry premium features free for 30 days
Scalable solutions for high-volume lists

Engage and convert customers
with the right type of email

  • Create community
    with newsletters

    Connect with subscribers and share your
    knowledge with timely email broadcasts.

  • Win more sales with
    abandoned cart emails

    Recover sales with abandoned cart emails to
    remind customers about unfinished purchases.

  • Engage your audience
    with autoresponders

    Increase engagement with autoresponder
    emails triggered at a particular time.

  • Foster trust with
    transactional emails

    Keep your customers informed with prompt emails
    confirming each step of their purchase.

  • Build brand awareness with
    automated emails

    Connect with your subscribers 24/7 with
    personalized behavior-based automation emails.

  • Increase blog's traffic
    with RSS emails

    Keep in touch with your audience with RSS-to-email
    updates bringing more people to your blog.

Create engaging
emails 85% faster

I love the GetResponse AI Email Generator. It creates excellent copy and gives me ideas that I can edit and add to my email marketing. It has increased my open rates on the tested emails.

David Jones

CMO at Thundering Herd Marketing

Create emails that convert - easier and faster than ever

Design beautiful emails that get clicks in a matter of minutes. Generate complete emails with an OpenAI-
powered creator
, or build your own stunning templates with an intuitive drag-and-drop editor.

AI EMAIL GENERATOR

Send better emails faster
with AI email marketing

Create engaging emails faster than ever with a OpenAI-powered email generator and win back your time.

Quickly generate optimized emails with text and images based on keywords, industry, and target audience.

  • AI subject line generator
  • AI writing assistant

DRAG-AND-DROP CREATOR

Create beautiful emails
in a few clicks

With the drag-and-drop creator, you can design responsive and optimized emails and quickly launch professional email marketing campaigns.

Build precisely the email you need simply by dragging and dropping sections and blocks of text, images, CTA buttons, and more.

  • 2 million free stock images and GIFs
  • Business email address

EMAIL MARKETING TEMPLATES

Save time with predesigned email templates

Choose from over 200 professionally designed templates optimized for various campaign goals.
Select the template, add your messaging and a few custom touches if needed, and send.

Track, analyze, and tweak your email campaigns

Monitor your emails' opens, clicks, and subscribers' engagement and trends with comprehensive reports.
Optimize based on data with built-in segmentation and A/B testing tools.

ADVANCED SEGMENTATION

Turn your list into
actionable database

Organize your contact list based on subscribers' behavior and engagement. Use custom tags and segments to deliver more targeted, data-based campaigns.

  • Build custom segments based on specific criteria
  • Stay relevant with dynamically-updated segments
  • Perfect timing and time travel tools

Email A/B TESTING

A/B test your emails
for more conversions

Run A/B tests to discover what most engages your subscribers and converts them into customers.

  • A/B test subject lines to boost open rates
  • Use various images or layouts to keep readers engaged
  • Try different call-to-action buttons to increase click-rates
  • AI-enhanced A/B tests COMING SOON

EMAIL ANALYTICS

Track key email marketing
metrics in real-time

Keep an eye on your emails' performance with comprehensive reports.

  • Open and click-through rates
  • Bounce and unsubscribe rates
  • Daily and monthly average subscription rates
  • Click maps tracking users' clicks throughout the email

GETRESPONSE MAX

High-volume email marketing solutions
for marketing and revenue professionals

GetResponse MAX plans offer tailored solutions with premium support
for medium and large companies looking to maximize their revenue.

  • Dedicated 24/7 support
  • SMS marketing automation
  • Dedicated IP address
  • Single sign-on (SSO)
  • AI recommendations
  • Transactional emails

Build your marketing suite
with features beyond email marketing

Grow a healthy
contact list

Showcase your business and offer,
and collect subscribers.

Automatically engage
subscribers

Connect with your subscribers
and nurture them into customers.

Promote and sell your
products and offer

Boost sales with data-driven
ecommerce features.

Integrate your favorite tools
to power your email marketing

Easily connect apps and web services and keep all your data
up-to-date to maximize your email marketing efforts.

Browse integrations

How to create a newsletter
in GetResponse

Watch a step-by-step tutorial and see how easy it is to create
and send your first newsletter.

Get started free

Grow your email marketing
knowledge with our resources

How to future-proof your
business with email marketing

Strategic tips on how to secure your business growth with
email marketing.

Key findings on email marketing benchmarks

Email marketing
help center

Email marketing explained

How to future-proof your business with email marketing

What is email marketing?

Email marketing is a marketing activity consisting of sending email messages to a specific group of recipients. Messages can be sent manually or automatically, based on a specific time or activity undertaken by the subscriber (e.g. transactional messages or abandoned cart). This direct form of marketing communication is great for both building and developing relationships with customers, as well as supporting sales activities.

How can I create a mailing list?

  1. Create a pop-up sign-up form and place it in strategic places on your website
  2. Import existing contacts from file
  3. Integrate your online store with GetResponse
  4. Collect email addresses during events organized by your company
  5. Use your social media

How should I start an email marketing campaign?

  1. Build a list of recipients. Make sure that these are people who have agreed to be added to the list and want to receive a message from you.
  2. Create content and design messages. What and how you write is absolutely crucial. Make sure that the design and language of the message is appropriate for your audience.
  3. Create an automation cycle. From a simple mechanism that will resend a message if it is not read, to advanced cycles, automation will help you optimize processes and save time.
  4. Test and analyze. GetResponse gives you access to statistics and A/B testing tools. Use them to get the best results.
Optimizing email marketing campaign

How can I avoid having my emails sent to the spam folder?

  1. Use an email address associated with your own domain
  2. Remember to set DKIM and DMARC
  3. Send messages only to addresses whose owners have given you permission to do so
  4. Remove inactive contacts from your email list regularly
  5. deliver only good content to interested subscribers
  6. Avoid topics that may attract the attention of spam filters

What is the best time to send a newsletter?

Our research shows that the best time to send an email is a completely individual matter. Differences result from location, industry and audience groups.

The best practice is to send your messages using a tool that optimizes the sending time, such as Perfect Timing or Time Travel from GetResponse. These tools automatically adjust the appropriate shipping time for each subscriber based on data about their behavior and the time zone they are in.

How can I segment my mailing list?

Segmentation of your mailing list is the key to effectiveness. With GetResponse, you can segment your list based on activity, preferences or other information you can collect as custom fields.

Can I personalize my messages?

Yes, personalization is a great way to improve the conversion of an email campaign. By using additional fields, you can address subscribers by name or suggest products or content that are related to their interests.

Can I automate my email marketing?

Yes. Automation is a great way to increase the effectiveness of your campaigns while saving time and resources. At the beginning, you can create a sequence of messages that will be gradually delivered to your new subscribers. In addition, you can create dedicated sequences dedicated to upselling, cross-selling and many other advanced scenarios.

Email marketing pros and cons

Is email marketing still effective?

According to a study conducted in 2021 by DMA (Data & Marketing Association), the return on investment in email marketing is on average 38:1. The GetResponse Free plan offers unlimited access to email marketing, so you can plan and execute campaigns that will help you achieve your goals and grow your business. Start your adventure by reading the Email marketing guide for beginners.

How much does email marketing cost?

GetResponse offers a free plan that will allow you to run email marketing with a database of up to 500 addresses. You can compose messages and send them to your database at no cost.

What are the pros and cons of email marketing?

Benefits:

  • Price - it's cheap!
  • Scalability - you can use it for large audiences as well as smaller lists
  • Measurability - you can precisely determine the effectiveness of your actions
  • Popularity - there is almost unlimited availability of free mail and almost all potential customers use it
  • Personalization - you can personalize both the offer you present and specific messages
  • Segmentation - you can, and should, segment your contact lists. Thanks to this, you can best match the content to a specific recipient
  • A/B testing - by testing the message design, content, or message topics, you will make sure that you get the most out of your campaigns
  • Great for cross-selling and upselling
  • Perfect for conversion optimization

Disadvantages:

  • Spam - many messages end up in spam. GetResponse provides great deliverability and a content filtering tool so we can minimize this risk
  • Collecting email addresses takes a long time - it's true, building a responsive list of engaged subscribers is a long process. The pop-up form builder will help you speed it up
  • Design on mobile devices - making your messages look good on any device can be quite a challenge. The GetResponse message builder creates messages that are fully responsive.