How can I include abandoned cart items in a message?

You can start turning abandoned carts into completed orders by using an Abandoned cart block in a marketing automation message. The block is available in Pro, Max, and Enterprise accounts.

The Abandoned cart block works only in automation messages in a Send message action. It has to be used together with the Abandoned cart condition in an automation workflow.

When you add the Abandoned cart block to an automation message, we create a placeholder with space for the product image, name, and price per unit. When someone doesn’t complete their purchase, we fill the placeholder with the abandoned cart information. Images in the message link to product pages by default.

You can decide where in the message you want to display the items by dragging and stopping the block anywhere in the message template. You can also customize its text and design to suit your brand and add your own calls to action.

Keep on reading to learn how to add the Abandoned cart to a message and build a workflow that sends it.

Here’s what you need to do before you start using the Abandoned cart block:

  • connect your online store to GetResponse. You can use one of your plugins or Ecommerce API.
  • enable sending new ecommerce data to GetResponse or export existing ecommerce data to your GetResponse account. We need this information to display the product information in the message.

Configuring the Abandoned cart block is a two-part process. First, you create an automation message draft (if you don’t have, or don’t want to edit, an existing automation message). Then, you convert it to an automation message and use it in a workflow together with the Abandoned cart condition.

Adding the block to an automation message

1. In your GetResponse account, go to Automation and do one of the following:

  • start creating a new automation message draft,
    Create draft button you can use to start building your message
  • start editing an existing automation message. Note: If this message is used in a workflow that doesn’t start with the Abandoned cart condition, the message won’t send.
    2. In the message editor, navigate to the toolbar. Click the Ecommerce tab to expand it.
    Ecommerce tab in the toolbar is shown

3. Drag and drop the Abandoned cart block to where you want it to appear in the message.

Abandoned cart block shown in the tab

The placeholder shows two items, but the number of products displayed will automatically adjust to reflect the actual cart information when the message is sent.

Placeholder added to a message template

4. Edit the text and buttons to suit your brand and encourage your customers to complete their purchase. The product picture, price, and name will be automatically filled when we send the message.

Text editing options shown

Button editing options shown

5. Click the Next step button to save the changes and return to the Automation messages page.

Now that you’ve created a message draft (or edited an existing message), you can use in a workflow.

Using the abandoned cart message in a workflow

Here you turn the message draft into an automation message and finish the setup of how to track abandoned carts. The workflow needs to have at least two elements — the Abandoned cart condition and the Send message action.

1. Build a workflow that starts with the Abandoned cart condition. You can build it from scratch or use any of the Abandoned cart automation templates.
2. Configure the Abandoned cart condition:
a. Select API for the integration method.
b. Select the store for which to track abandoned carts.
c. Set when to assume the cart was abandoned. After that time, the customer will be sent a reminder message showing the items in the abandoned cart.
d. Set the element to Run multiple times to trigger the workflow many times for the same contact. (Every time they abandon a cart, they receive a follow-up message.)

Example configuration  of the abandoned cart element

3. Configure the Send message action. How you configure the element depends on the type of message you want to use:

  • If you’ve created a new automation message draft, you’ll first need to convert it to an automation message. For message type, select Draft. Next, from the drop-down list, select the message containing the Abandoned cart block.
    Converting a draft to an automation message

Then, confirm that you want to use it as an automation message. This will copy its layout and convert the draft into an automation message. You’ll be able to use it in any other workflow you build in the future.

A confirmation modal converting a message is shown
  • If you’re using an existing automation message to which you added the Abandoned cart block, select Automation for message type and then pick the message.

Set the element to Run multiple times to allow sending the message to the same customer every time they abandon a cart.
4. When you’re done setting up the workflow, click Save and publish. Click Save and exit if you want to save it as a draft.

Save button options shown

You’re set. When a customer doesn’t finish their purchase, they’ll receive a message that shows them the items waiting for them in the cart.